Ecoer Co-op Marketing Program
Ecoer is dedicated to participation in marketing programs that help promote the Ecoer brand name and drive sales at the dealer level. Our approach to this process is to simply provide the distributor with specific funding amounts so that they can make the best local decision on the use of those funds.
Marketing is a broad field, encompassing elements as diverse as advertising, brochures, shows, conferences, and other events. The more tools, the better. But the variety and complexity of choices makes getting organized and focused difficult. Therefore, Ecoer trusts the local distributor to make these decisions within the guidelines listed below.
Ecoer pays up to 2% of a distributor’s annual purchases in the form of credits to their account for marketing use. ALL funds are earned within a calendar year and all requests for funding needs to be submitted no later than 45 after December 31st. Rolling over funds from year to year will not be allowed. Funding is to be shared with the distributor at 50/50 on all claims.
While Ecoer trusts the distributor to be apply marketing funds locally, everyone needs to understand the guidelines. We have listed several below. In an effort to be flexible in our approach, Ecoer asks that a distributor shares each program with their local Ecoer representative to make sure that the request fits within the guidelines.
Guidelines
RADIO AND TELEVISION
Spot announcements costs for 10, 15, 20, 30 and 60 second advertisements.
- Copy of paid invoice from station showing the length of each commercial, its cost, and the total cost at your lowest contract rate less all discounts
- Notarized affidavit from the Station
- Notarized script of the advertisement
(In many cases notarized scripts and affidavits are included on the Station invoice given to you.)
APPAREL, UNIFORMS, PROMOTIONAL PRODUCTS
Authorized uniforms, apparel, and branded products. Must meet brand guidelines.
- Copy of the paid invoice
- Image/proof of Ecoer branding
A maximum of 10% of available co-op funds may be used on apparel and/or promotional products
BILLBOARD AND TRANSIT ADVERTISING
Space costs.
- Copy of leasing agreement
- Copy of paid invoice indicating the date the board was posted
- Photograph of billboard
EXHIBITS, DISPLAYS, FAIRS
Cost of exhibit space.
- Copy of the paid invoice for space from the show operator
- Color photograph of entire display area
LOCAL DIRECT MAIL
Cost of postcards, mailing and mailing lists
- Copy of mailer
- Printer’s paid invoice
- Postal receipts for the quantity mailed
For other methods of distribution, such as use of a mailing service, a paid invoice stating the
cost and quantity distributed is required.
VEHICLE IDENTIFICATION, AD SPECIALTIES
Must meet brand guidelines.
- Copy of the paid invoice
- Image showing Ecoer branding
